For best results, we recommend using our hair oil 2–3 times a week, the hair elixir as needed for daily nourishmentand styling, and the masque once a week for deep hydration. Listen to your hair - your aura knows what it needs.

Yes. Our formulas are designed to nurture all hair textures—from straight to coily, fine to thick—with lightweight, buildable nourishment.

Absolutely. All Au:ra products are colour-safe and crafted without harsh sulphates or silicones that can strip or dull your hair.

Yes. We are proud to be 100% vegan and cruelty-free. Every product is formulated with consciousness, care, and clean, high-performance ingredients.

No. We believe luxury shouldn’t mean compromise. Our formulas are free
from silicones, sulphates, and unnecessary fillers.

Many experience an immediate improvement in hydration, shine, and softness. With consistent use, you’ll notice stronger, healthier, fuller-looking hair within 4–8 weeks as your hair’s aura is fully restored.

Our products are crafted with naturally derived ingredients and are free from harsh chemicals. However, if you're pregnant or breastfeeding, we always recommend consulting with your healthcare provider before introducing new products into your routine.

Yes. Many new mothers experience increased shedding due to hormonal changes. The Protective Hair & Scalp Oil contains adaptogenic ingredients like ashwagandha and nourishing oils like castor and rosemary—known to support circulation, reduce breakage, and strengthen roots. Consistency and gentle scalp stimulation (with the Au:ra Scalp Massager) can help encourage regrowth and improve overall hair vitality during the postpartum period.

• Protective Hair & Scalp Oil – Strengthens roots and reduces shedding
• Envy Hydrating Hair Masque – Restores moisture and elasticity to fragile strands
• Shielding Hair Elixir – Helps smooth frizz and protect from further stress

All Au:ra products are thoughtfully crafted in the UK with globally sourced, ethically harvested ingredients.

We are committed to mindful beauty. Our packaging uses recyclable materials wherever possible, and we continue to seek sustainable solutions that protect both your hair and the planet.

Yes, absolutely. The oil is designed to deeply nourish over time. Apply before bed and rinse thoroughly in the morning for an intensive overnight treatment.

For best results, use 1–2 times per week as part of your regular pre-wash ritual. Consistency is key for seeing long-term benefits in growth, strength, and scalp health.

Yes—we recommend double cleansing with your preferred shampoo to fully remove the oil and refresh your scalp.

The Protective Hair & Scalp Oil is a deeply nourishing oil designed to stimulate the scalp, support hair growth, and strengthen hair from the roots. It works as a pre-wash treatment to revitalise and protect the scalp.

Yes. The elixir is lightweight and non-greasy, making it ideal for daily styling, frizz control, and shine enhancement. Use sparingly—1–2 drops go a long way.

Yes. The masque is colour-safe, sulphate-free, and deeply nourishing—perfect for maintaining vibrancy while restoring hydration.

No. All Au:ra formulas are lightweight, non-greasy, and designed to absorb easily. They’re suitable for all hair types, including fine or low-porosity hair.

Yes, our products are suitable for children aged 7 and above. Always patch test before use.

Yes, all of our products are 100% dairy-free.