About au:ra
At Au:ra, we believe hair is more than just strands - it’s your energy, confidence, and aura. Hair care isn’t just a routine; it’s a ritual of self-care, strength, and empowerment.
Inspired by the protective power of the evil eye, we’ve crafted a hair care line that nourishes, strengthens, and shields your hair from damage.
Our formulas are powered by clean, high-performance ingredients because luxury should never mean compromise. Whether you want to restore hydration, support hair growth, or fight frizz, Au:ra delivers what your hair truly needs: protection, transformation, and confidence in every drop.
Our Mission
Our mission is simple:
To create clean, high-performance haircare that delivers luxurious results while protecting your hair from everyday stressors.
We are committed to: Powerful, clean ingredients – no unnecessary fillers, just what works. Luxury made accessible – salon-quality formulas at an affordable price. Protection & transformation – strengthening hair from root to tip. Aesthetic meets efficacy – because self-care should look as good as it feels.
Join us in elevating your hair ritual.
Sustainability
We are committed to making thoughtful choices that support the environment. While we strive to use packaging that is as sustainable as possible, we are continually exploring more eco-friendly solutions. Our dedication to improving sustainability is an ongoing process, and we are always looking for ways to reduce our impact and contribute positively to the planet. We appreciate your support as we work towards a more sustainable future.
VEGAN
FRIENDLY
Cruelty
free
Colour
Safe
No Silicones & Sulphates
MADE IN THE
UK